In a previous news I announced that Google had just bought the advertising company DoubleClick for a price of 3.1 billion dollars.
Now some of Google biggest rivals, are fearing Google’s overwhelming power in the advertising market.
"If Google becomes the dominant force in terms of Web advertising and becomes the broker, that would be clear evidence of market power and dominant position." Said senior executive vice president of external and legislative affairs Jim Cicconi.
Also this acquisition of DoubleClick gives Google a great amount of information on customer behavior on the internet.
"This proposed acquisition raises serious competition and privacy concerns," said Brad Smith, Microsoft senior vice president and general
Source: yahoo.com
Now some of Google biggest rivals, are fearing Google’s overwhelming power in the advertising market.
"If Google becomes the dominant force in terms of Web advertising and becomes the broker, that would be clear evidence of market power and dominant position." Said senior executive vice president of external and legislative affairs Jim Cicconi.
Also this acquisition of DoubleClick gives Google a great amount of information on customer behavior on the internet.
"This proposed acquisition raises serious competition and privacy concerns," said Brad Smith, Microsoft senior vice president and general
Source: yahoo.com
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