Froogle has been the name of Google product search engine since 2002, but has never had much success.
Now Google will try to re-brand Froogle as a Google brand, http://www.google.com/products and with almost the same design as Google search engine.
"We were a really young company, and I don't think we really understood the burden of a new brand," said Marissa Mayer, vice president of search products and user experience at Google. "I also think it was very hard to build awareness. Our product offering was very robust, but it will fare better with a Google Product Search name."
Now we will see if a new and more serious name as Google Product Search will attract more popularity and visitors.
Source: techcrunch.com
Now Google will try to re-brand Froogle as a Google brand, http://www.google.com/products and with almost the same design as Google search engine.
"We were a really young company, and I don't think we really understood the burden of a new brand," said Marissa Mayer, vice president of search products and user experience at Google. "I also think it was very hard to build awareness. Our product offering was very robust, but it will fare better with a Google Product Search name."
Now we will see if a new and more serious name as Google Product Search will attract more popularity and visitors.
Source: techcrunch.com
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