Kamis, 19 April 2007

Froogle renamed Google Product Search

Froogle has been the name of Google product search engine since 2002, but has never had much success.
Now Google will try to re-brand Froogle as a Google brand, http://www.google.com/products and with almost the same design as Google search engine.

"We were a really young company, and I don't think we really understood the burden of a new brand," said Marissa Mayer, vice president of search products and user experience at Google. "I also think it was very hard to build awareness. Our product offering was very robust, but it will fare better with a Google Product Search name."

Now we will see if a new and more serious name as Google Product Search will attract more popularity and visitors.
Source: techcrunch.com

Google Makes StumbleUpon Competitor

Yesterday I wrote about Ebay buying StumbleUpon for 40 million dollars.
Now Google announces that they are making similar function to their already existing toolbar.

The new Google toolbar icon for their “stumble” is a couple of dices, when you click them you will get to a new website based on your previous searches on Google.

The concept is not an exact duplicate of StumbleUpon, because StumbleUpon find websites for you based on other peoples ratings of the sites, and Google is finding websites for you by looking and analyzing your last search queries.
Source: techcrunch.com